Al Sharpton has made an eight-minute video for PETA, and is calling for a boycott of KFC restaurants in conjunction with the animal rights group.

Mr. Sharpton is joining forces with the animal rights group People for the Ethical Treatment of Animals to urge a boycott of KFC, which is owned by Yum Brands of Louisville, Ky. Mr. Sharpton and PETA want the fast food chain to require its chicken suppliers to put in place new standards for the treatment of the 750 million chickens they process for KFC every year in the United States. The rap mogul Russell Simmons is also joining the Sharpton campaign.

"If we give our money to KFC, we're paying for a life of misery for some of God's most helpless creatures," says Mr. Sharpton in an eight-minute video that will be shown outside KFC's around the country.

The organization was eager to enlist Mr. Sharpton because KFC has many stores in largely black neighborhoods and in late 2003 KFC executives told investors they were making an increased effort to market to blacks.

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