April 04, 2005
Newsworld International (NWI), the little-watched Canadian-based international news network that formerly owned by USA Networks before their purchase by former Vice-President Al Gore, will go away on August 1, as Gore's brainchild, Current, will debut in it's place. Current will be a news network geared toward the 18-34 age-range with MTV-style short-form programming.
Al Gore and Joel Hyatt announced Current's new name and target start date today.
The new network will try to build on the audience of 20 million homes that NWI has from DirecTV, and digital cable deals on some Comcast and Time Warner systems.
Gore and Hyatt have recruited talent from the exsisting broacast universe to spin their form of news both in front of and behind the camera. On-air talent includes Gotham Chopra from the old Channel One network (and creator of the comic book Bulletproof Monk) and Laura Ling, also from Channel One.
Behind the camera, names include Chief Operating Officer Mark Goldman (former programming president of Channel One), Anne Kallin Zehren (former publisher of Teen People) & former ad executive Joanna Drake Earl.
Sounds like they're going to try to shove "news" in the form of blipverts down our collective throats (for any of you who remember the old Max Headroom storyline). I'm sure they'll fail miserably. Even more reason for me to get my Canadian satellite system - a Canadian dish will at least let me continue to watch CBC's The National and ITV's evening newscast.
Posted by: mhking at
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