November 09, 2004
In addition, DIRECTV also has extended its carriage agreement with NFL Network, the year-round television programming service fully dedicated to the NFL. NFL Network, which celebrated its one-year anniversary earlier this month, airs on channel 212 as part of DIRECTV's Total Choice basic package.
"Our DIRECTV partnership complements and supports our broadcast television packages," said NFL Commissioner Paul Tagliabue. "DIRECTV has been a great partner and this new agreement expands our joint commitment to the ongoing development of innovative ways for fans to enjoy the NFL." The new agreement also has DirecTV developing and distributing enhanced NFL programming, including an "exclusive, expanded" edition of the Super Bowl. DirecTV will also provide a "premium" Sunday Ticket package over and above the "standard" package.
In addition to the standard NFL SUNDAY TICKET package, DIRECTV will offer a premium NFL SUNDAY TICKET package that will deliver enhanced interactive features and services, and expanded programming. For example, NFL SUNDAY TICKET customers who subscribe to the premium package will have access to new interactive services; and viewer-selected camera angles and replays. Subscribers to the premium NFL SUNDAY TICKET package will also have access to a new "Red Zone" channel, which will be devoted to switching from game to game to take viewers live to game telecasts when a team is in the red zone and is poised to score. The premium package will provide viewers with the ability to index, search for, and view plays of a specific NFL player, team or play-type from games played that Sunday.This is huge -- especially for football fans like myself. Many people were anticipating the expansion of NFL ST to Dish Network and digital cable systems. This agreement keeps it only on DirecTV, and is a big coup for the NewsCorp-owned platform.
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