Technically, this is a "sparkling wine," not a "champagne," since it's made in California as opposed to the Champagne region of France, but you get the picture.

The Niebaum-Coppola Winery has released a "mini-container" of champagne, marketed in -- get this -- a pop-top can.

"Every crazy idea always sounds crazy at the beginning until somebody says, "Why didn't I think of that?" says Joel Robins of Niebaum-Coppola Estate Winery, which makes the Sofia Blanc de Blancs mini.

The winery has produced 2.4 million cans for a national introduction and some of them have showed up in metro Atlanta, in the hip westside club Compound and a handful of liquor stores. And Robins predicts a future as rosy as Sofia's packaging, right down to the little pink straw.

At $4 a pop the drink is being touted as a convenient choice for boats, baseball stadiums, bridal showers and, yes, golf carts.

But I don't know if I'm ready to toss a six-pack of champagne in the cooler as opposed to a six pack of brew.

Posted by: mhking at 08:44 AM | Comments (2) | Add Comment
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