May 07, 2004
Major League Baseball & Sony Pictures have backed off of the previously announce plans to place logos for Spider-Man 2 on bases, pitchers' rubbers and on-deck circles for all games played the weekend of June 11.Sounds like saner heads prevailed.
The plan started to fall apart when the Yankees (Yeah, I hate 'em, but they are the paragon of traditionality) announced that the special bases would only be used during batting practice.
Add to that, the uproar from baseball purists, including former MLB Commissioner Fay Vincent, and the plan was kaput.
I understand marketing, having studied it enough in my years, but some things are better left alone.
Posted by: mhking at
02:20 AM
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Posted by: Fausta at May 07, 2004 04:21 AM (WhoVr)
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