High-octane beer on the way from Anheuser-Busch

Anheuser-Busch is introducing a sweetened, caffeinated beer, targeted at twenty-somethings that regularly guzzle vodka-based drinks like they're going out of style.

The new beer B(E) -- read as "B to the E power" -- will roll out in several phases starting in November.

Advertising will focus on in-store merchandising and promotions at bars and nightclubs, with some local print work and online marketing, Anheuser-Busch officials said.

B(E) infuses beer with caffeine, guarana and ginseng, along with berry aromas for a sweeter, yet more tart taste at 6.6 percent alcohol by volume, said company brewmaster Nathaniel Davis.

Anheuser-Busch designed the new brew for 21- to 27-year-old drinkers who seek novel beverages and switch drinks more frequently according to mood and occasion, the company said.

The new drink will be priced somewhat higher than standard beers, and marketed in slimmer cans, not unlike Red Bull and other energy drinks.

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