Nearly a year ago, I blogged about a new "sports drink" (and I use the term loosely) called Pimp Juice. The drink is the brainchild of rapper Nelly, and has a taste that is closer to Skittles than to Red Bull, the market segment leader.

The larger issue, however, is the name, which like his chart-topping song of the same title, glorifies the pimp-and-whore prostitution subculture that objectifies women and promotes life along the edge of legality.

Ambra updates us on the response that Nelly has had to the backlash to the drink.

World Entertainment News Network reports that Nelly has put a spin on his infamous "Pimp Juice" song - and its new energy drink namesake - by offering a P.I.M.P. scholarship to disadvantaged students.

Dubbed the P.I.M.P. Scholars Program, (an acronym for Positive Intellectual Motivated Person), the scholarship will award one male and one female $5,000 each."

Posted by: mhking at 03:49 AM | Comments (2) | Add Comment
Post contains 189 words, total size 1 kb.